Hubot.
The Story and Beginnings of Hubot
In 2040, Robots have taken over the world! Humans are have an underlying anger against robot community and secretly sought to rebel. On the other hand, Robots sought to feel included amongst humans. What a funny change of events, how humans aren’t fighting for equality amongst themselves but now against robots! This T-shirt Brand, Hubot, is a brand created by humans for robots. Designed to allow Robots to feel “included” and that they belong. They can wear T-shirts to express themselves, just like humans can. However, these T-shirts have a hidden meaning. These Shirts were made to bring humans together to join the rebellion! Allowing them to see the hidden meaning behind this rebellion T-shirt. Bringing Robots together while holding an underground rebellion.
// Design Insights //
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The name Hubot came from Human + Robot.
Designed to look adorable and approachable, but with a dark little twist. where Hubot does things humans do in everyday life but is totally impossible for a bot to do.
Created with a little twist of darkness.
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The photo and branding is made to look “apocalyptical” yet cute and approachable. Making it an oxymoron.
Curated to appear friendly while emphasizing its internal subliminal messaging.
Full Design Breakdown Here
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Unpredictable | Fun | Challenger | Quality | Quirky | Dark and Humorous
