AquaDerm

An Australian / New Zealand Wetsuit line designed for the active Aussies and Kiwis!

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Designed to be thin and breathable while being able to function as protective gear while diving and surfing!

// Design Insights //

• About AquaDerm

  1. The main criteria the client asked for was for the brand to fit into the lines of other Hype / Sports brand, among brands like Stüssy, Rebel, Hype.

  2. To be noticed as a local brand. Mainly targeting Australians and Kiwis.

  3. Sporty and Trendy.

• Design Process

  1. The logo is designed to fit other brand genres that belong to the hype aesthetic – Nike, Stüssy, and Off-White.

  2. Surfer signs as designed to target surfers.

• Brand Attributes / Personality

  Fierce | Daring | Bold | Fun | Trendy

Logo Design

Logo and Icon Design

Name Card Mock