Rui Jewellery.

Co-founded jewellery company conceptualised by two sisters, Nicole and Phoebe.

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Situated in both Singapore and Perth, Nicole and Phoebe aims to create delicate and intricate pieces by designing Eastern Asian intricacies from our Chinese roots onto hand picked gemstones from Australia. With backgrounds from the Arts, Fashion and Graphic Design, they dedicate their craft to have them mould and be moulded.

// Design Insights //

• About Rui Jewellery

  1. To provide unique jewels of memorable pieces for individuals.

  2. To create a blend of eastern and western culture through delicate jewels.

  3. To intertwine the essence of East and West into precious, delicate gems.

• Design Process

  1. The brand was created to bring the cultures of east and west meet. Using the upbringing the creators of the brand had to cultivate their cultural messages.

  2. The logo is designed with the family name of the sisters and creates a brand that creates and moulds new creations through delicate jewellery.

• Brand Attributes / Personality

  Cultural | Delicate | Elegant | Genuine | Daring

Jewellery Satchel Mock Up

Care Card Collateral - Front

Care Card Collateral - Back

Jewellery Tag / Card

Website Mock - 1

Website Mock - 2

Website Mock - 3

Jewellery Satchel - 2

Jewellery Box