ImaGin.

The Gin Created For Light Drinkers.

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Bringing New & Unique Palatable Experiences Through Destinations.

Created for drinkers who hate the “alcoholic” taste. Allowing them to enjoy the qualities of a Gin and their botanicals without the sharp, burning, bitter taste and effects of alcohol.

// Design Insights //

• About ImaGin

  1. A gin spirit was created to meet the target audience of light drinkers.

  2. Designed and crafted to be inviting to new drinkers who are learning or exploring the realm of gins.

• Design Process

  1. The design of the bottle cap is created to showcase it’s branding as a destination Gin. The idea of the “Globe” as the identification factor of the brand.

  2. Designed to stack above each other, as the cap fits into the hole at the bottom of the bottle.

  3. Each flavour is designed with illustrations of the botanicals used in each brew.

• Brand Attributes / Personality

  Elegant | Hand-Crafted | Artistic | Youthful

Full Bottles

Mini Bottles

Mini Bottle Box Packaging

Rainforest Gin - front

Rainforest Gin - back

Flowerfield Gin - front

Flowerfield Gin - front

Rainforest Gin - Mini

Rainforest Gin - Mini

Flowerfield Gin - Mini

Flowerfield Gin - Mini